Industry: Technology and Entertinment

Company: Apple Inc. and Pixar

Estimated Net Worth: The Forbes 2011 Rich List ranks him 110th Wealthiest in the world.

Status: Quite possibly the coolest geek of all time.

The Lows: Not all his inventions have been a success. The first Mac was slow and couldn’t run many applications. Most people, with the exception of US university students, thought it was one of the most paperweights of its time.

The Highs: Steve Jobs is all about invention but not invention for the sake of thinking up something new, invention for the sake of being practical and useful. The fact that Apple products tend to look go too, is an added bonus. Even when Apple didn’t like what he was doing and kicked him out, he developed the computer company, NeXT, which Apple eventually acquired. Why? He was leaving them behind. Steve Jobs is the technology trendsetter.

Innovations: Pretty much everything Microsoft wishes they had thought of first. Namely:

  • The iMac
  • The iPod
  • The iPhone
  • The iPad

The “i” is probably just as much for “invention” and “innovation” as it is for “integration”.

Tips & Pointers:

  • Think outside the box.
  • If they don’t like your box, then leave and build it somewhere else.
  • When everyone realises how good your box is, sell it to the people who rejected it in the first place for a mountain of cash.

Power Business Move: Buying Pixar from George Lucas for US $10 Million and selling it to Disney 20 years later for US $7.4 Billion. Now that’s the kind of return on investment you’d like to make.

Notable Quotes:

“We’re gambling on our vision and we would rather do that than make ‘me too’ products. Let some other companies do that. For us, it’s always the next dream.” – Steve Jobs


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